A user flow is the path a person takes through your product to complete a specific task, from their entry point to their final goal. It's usually mapped as a series of steps, screens, or actions connected by decision points.
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Designers use user flows to plan and visualize the overall structure of an experience before diving into detailed screens. A clear user flow helps you spot unnecessary steps, dead ends, or confusing detours early on.

Why does User Flow matter?

Mapping a user flow lets your whole team align on how a task should work before any pixels are designed, which saves time and prevents costly rework. It also makes it easier to identify friction points, like an extra login step or a confusing form, that could cause users to drop off.

For example, a checkout user flow might go from cart, to shipping details, to payment, to order confirmation. Reviewing that flow helps you decide where to simplify, add validation, or offer shortcuts like guest checkout.

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