Prototyping & testing

Prototyping and Testing are indispensable stages in the design process. From low and high-fidelity prototypes to usability testing methods such as A/B Testing, these phases ensure that designs are not only user-friendly but also effective and efficient. This page is your guide to understanding the prototyping and testing landscape–cover the benefits, best practices, methodologies, and how they contribute to creating standout user experiences.

A/B Testing

/eɪ biː ˈtɛstɪŋ/

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Comparing two versions of a design or web page to see which one performs better.

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Mockup

/ˈmɑːkʌp/

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A model or replica of a machine, structure or system used for instructional or experimental purposes.

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Paper prototyping

/ˈpeɪpər ˈproʊtəˌtaɪpɪŋ/

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A method where designers replicate an interface using paper and pen, in order to get feedback and make early usability evaluations.

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Prototype

/ˈproʊtəˌtaɪp/

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An early sample, model, or release of a product built for testing a concept or process.

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Qualitative user test

/kwɒˈlɪtətɪv ˈjuːzər tɛst/

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A testing method that uses a small number of respondents to gain insights into behavior patterns and users’ opinions of a product.

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Quantitative user test

/ˈkwɒntɪtətɪv ˈjuːzər tɛst/

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A testing method that relies on statistics and measurements using a larger number of respondents to provide insights into user behavior.

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Rapid prototyping

/ˈræpɪd ˈproʊtəˌtaɪpɪŋ/

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The practice of quickly creating low-fidelity versions of a product to test ideas and gather feedback early, before investing in polished design or code.

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Usability testing

/juːˌzeɪbɪˈlɪti tɛstɪŋ/

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The process of evaluating a product or system's usability by having real users perform specific tasks and studying their interactions.

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Wireframe

/ˈwaɪərˌfreɪm/

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A two-dimensional illustration of a webpage's interface, often used to plan the layout and functionality of a site.

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