SEO

Search Engine Optimization (SEO) is the practice of improving a website so that search engines like Google rank it higher for relevant queries, driving more organic (unpaid) traffic. It spans technical setup, content and reputation.
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SEO is usually grouped into three areas: on-page (titles, headings, content, structured data), technical (crawlability, speed, mobile-friendliness, canonical URLs) and off-page (links and mentions from other trusted sites).

Why does it matter?

Most digital experiences begin with a search, so ranking well is often the difference between being found and being invisible. Good SEO also overlaps with good UX — fast, accessible, well-structured pages help users and search engines alike.
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Unlike ads, organic ranking compounds over time, which makes SEO one of the most durable sources of traffic a product can build.

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