Serif Font

A serif font is a typeface whose letterforms feature small strokes, called serifs, at the ends of their main strokes. Classic examples include Times New Roman, Georgia, and Garamond.
‍
Serif fonts are often associated with tradition, formality, and trustworthiness, and they're commonly used in print and long-form reading contexts.

When should you use a serif font?

Serif fonts work well for body copy in print, like books, newspapers, and magazines, because the serifs help guide the eye along a line of text, making long passages easier to read.

In digital design, serif fonts are often used in headlines or editorial layouts to convey a sense of authority and elegance, while sans-serif fonts are more common for on-screen body text and UI elements.

Similar