A serif font is a typeface whose letterforms feature small strokes, called serifs, at the ends of their main strokes. Classic examples include Times New Roman, Georgia, and Garamond.
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Serif fonts are often associated with tradition, formality, and trustworthiness, and they're commonly used in print and long-form reading contexts.

When should you use a serif font?

Serif fonts work well for body copy in print, like books, newspapers, and magazines, because the serifs help guide the eye along a line of text, making long passages easier to read.

In digital design, serif fonts are often used in headlines or editorial layouts to convey a sense of authority and elegance, while sans-serif fonts are more common for on-screen body text and UI elements.

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