UX research

UX research is the systematic study of your users: what they need, how they behave and the context in which they use a product. It combines qualitative methods (interviews, usability tests, field studies) with quantitative ones (surveys, analytics, A/B tests).
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It is usually split into generative work — done early to discover problems and opportunities — and evaluative work — done later to test whether a design actually works. Both replace guesswork with evidence.

Why does it matter?

UX research de-risks decisions. Building the wrong thing is far more expensive than the research needed to avoid it, and even small usability studies catch the majority of problems before launch.
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It also builds empathy and shared understanding across a team, turning opinions and debates into questions that can be answered with data.

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